Rapid changes are underfoot in the world of IP innovation, but how do creators and businesses protect, promote and sell their ideas when global tensions are high? There are now wars and cold wars to consider as the world rolls out ChatGPT, EV advancements, …. Instead of collaborating, some countries seem to be going back to home-growing their technology. The U.S. has stopped many tech transfers to China, while China’s central political committee recently listed self-innovation as one of its 5 focal points. If everyone is trying to keep technological development close to home from beginning to end, how can intellectual assets be distributed? Will inflation limit the amount of financial investments in the IP space, or is IP possibly the one investment that can save us? With political leadership changes, the U.S. Patent Eligibility Restoration Act of 2022 may likely pass, limiting what may be eligible for a patent. Travel has opened up, but pandemic supply-chain disruptions remain. We will explore the possibilities in this new world order as well as how the innovation engine can maintain its steam in the ever-evolving digital and virtual world.