Dr. Eugene C Lim completed his Doctorate in Juridical Science at the University of Toronto, Canada, where he was a graduate fellow with the Centre for Innovation Law and Policy (CILP). He specializes in the field of international and comparative intellectual property law, and is particularly interested in cross-disciplinary studies that evaluate the impact of law on social behaviour. He is currently working on a project on consumer perceptions of exotic trademarks in non-conventional media. He has published in the fields of biotechnology law, theories of compliance with international law, international intellectual property regulation, trademark dilution theory, the concept of fixation in copyright law, the doctrine of equivalents in patent law, and the law relating to psychiatric injury. He has spoken about the use of experiential learning techniques in legal pedagogy, and currently teaches a variety of courses on law and technology at the City University of Hong Kong, as well as modules on legal theory, jurisprudence, and the law relating to business organizations.